ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Even a tiny company can challenge competitors for customers, employee talent, and visibility.

Small Business 168

Small Business SMB Local Viral 168

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Communications Conversations

JULY 10, 2018

He’s been with Mills eight years–almost the length of time the company has been active on social. Holly has played a key role in leading social at Polaris since she started with the company more than six years ago. And, he happens to lead corporate social/digital for the biggest company in town.

Social Media 24

Social Media Media SMB Tourism 24

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

MAY 3, 2017

Since social positions vary widely from company to company, what does your typical day look like? In your six-year career you’ve worked for three health care companies. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable.

Healthcare 114

Healthcare SMB Social Media Meeting 114