ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Small businesses today are empowered through digital technology. Technology is a great equalizer for a business.

Small Business 168

Small Business SMB Local Viral 168

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things. A great data divide.

Marketing 188

Marketing Content Marketing Data Social Media 188

Communications Conversations

MAY 3, 2017

Since social positions vary widely from company to company, what does your typical day look like? In your six-year career you’ve worked for three health care companies. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable.

Healthcare 114

Healthcare SMB Social Media Meeting 114