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14 pragmatic social media trends to watch in 2021

Communications Conversations

Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. I don’t get down to the SMB meetings as much as I used to, so it’s a chance for me to reconnect with old friends–and meet a few new folks. It’s one of my favorite days of the year.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

” This applies to the media who cover business, whether they’re on the SMB beat or not. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Smaller companies can seize sudden PR opportunities.

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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

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WIIFM mindset key to successful influencer outreach

Communications Conversations

They were both local events that I would at least consider attending. They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). The first event is actually a big-time local event. Missed opportunity. But, it’s not really something that impacts me all that much.

SMB 60
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The Twin Cities’ social media power brokers

Communications Conversations

And, more importantly, he’s respected across the social industry locally as a thought leader and someone who’s consistently looking at what’s coming next. As caretakers of the longest-running SMB chapter in the U.S., Mykl Roventine/Jen Roventine, Organizers, Social Media Breakfast. Why are they power brokers?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 186
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. But here are a few spots I keep going back to: Wise Acre Eatery (locally sourced food and giant, thick-but bacon). Those jobs require vastly different skill sets, yet to some degree, companies expect it all from one person.