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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

But the point here is that a company doesn’t need to be huge to be noticed. In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Even a tiny company can challenge competitors for customers, employee talent, and visibility.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 196
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

Since social positions vary widely from company to company, what does your typical day look like? In your six-year career you’ve worked for three health care companies. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable.