article thumbnail

Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. As a company, we obsess over experience.

article thumbnail

Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. This could be in written blogs, headers, internal links and URLS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use Twitter Audience Insights for Marketing

Shift Communications

You also get mobile data such as wireless carrier and device types. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. However, my organic reach is significantly more international. What Do You Do With This Info?

Twitter 60
article thumbnail

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 2) What are the key communications challenges facing the organization? So, what’s the problem? However, that’s not the case everywhere!

article thumbnail

Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

article thumbnail

2016 – A Year in Traditional Media

Shift Communications

The Verge , Thomas Ricker (UVM: 16,157,798): Blink wireless security cameras run for two years on a pair of AA batteries. After initial interest off of a security pitch I sent via email, I stayed in touch with Thomas for all future company and product announcements, and sent him a Blink system for review. Client: Blink.

Print 60
article thumbnail

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience.