PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. million in 1974 to 24.3

Handbook 190

Handbook Publicity Newspapers Television 190

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239

Marketing Television Handbook Web 239

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? Companies in the West should absolutely be prioritizing this as a key issue. Localization is key. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves.

Handbook 36

Handbook Trade Shows Employee Local 36

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. For me, as a local government employee, there are clear political boundaries. Me in Glasgow, Scotland ; him in Sydney.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

JANUARY 27, 2016

Here are a few examples: Nike: To be the number one athletic company in the world. charity: water: Believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need – clean drinking water. Disney: To make people happy.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Here are a few examples: Nike: To be the number one athletic company in the world. charity: water: Believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need – clean drinking water. Disney: To make people happy.

Blogging 40

Blogging Strategy How To Writing 40