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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And [we tried] to figure out what we can do as a company to assist them through their grief.

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Public Relations Objectives

Doctor Spin

Strategic work (positioning, perception management etc.) Establish and develop mutual relationships with key publics. Improve internal communications. Prevent and manage crises. Manage issues before they escalate and become real problems. Influence public opinion and legislative processes.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Rockefeller Jr.

Corporate 178
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Perhaps convincing employers that ongoing post-crisis support, including counselling and respite leave, could be tied to such statistics so the cost of losing experienced staff members post-crisis is understood. Second, I’d like to consider more the notion of superhero status in crisis management.

Crisis 63
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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

I started actually as a Navy officer, turned Navy public affairs officer. The bottom line is that crisis PR, which is now my specialty, has been something I’ve done since the beginning because in Navy operations something always happens that draws the media attention. Dave Oates: Sure. Steve Smith: Right.

Crisis 78
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

And as a company, what we’ve done at Kivvit is we’ve done a couple of things really important. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? It doesn’t work that way. That would make it too easy.

Data 78