Remove Community Remove Leadership Remove Travel Remove Viral
article thumbnail

What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. How does that happen?

article thumbnail

PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

The coronavirus pandemic will pass eventually, but it’s a good reminder to everyone that direct communication helps people feel like part of the team and go about their routine in a relatively normal way. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Stick to the facts.

Employee 374
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

The coronavirus pandemic will pass eventually, but it’s a good reminder to everyone that direct communication helps people feel like part of the team and go about their routine in a relatively normal way. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Out of sight can’t mean out of mind.

Employee 156
article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

Travel media reported on hotels decorated in the style of Barbie. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. Art magazines covered the film’s colors and set design. He’s just Ken.”

Film 129
article thumbnail

ICON 2020 Preview: Pulitzer Prize-Winning Science Writer Laurie Garrett on COVID-19’s Future

PRSay

29 virtual keynote speech during PRSA’s annual conference — “Strategic Communications: Navigating a World Disrupted” — Garrett will discuss what the science community knows about COVID-19 and how PR professionals can communicate factual information in a chaotic media environment. In her Oct.

Viral 158
article thumbnail

Gearing Up For Social Slam 2013

Waxing UnLyrical

That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Can you prepare for a possible viral social media disaster? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

article thumbnail

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

“A lie can travel halfway around the world while the truth is still putting on its shoes.”. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. The second concept involves the action of “selective sharing”.