Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Flack's Revenge

MARCH 12, 2015

I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. They had a unique talent for covering enterprise tech. ” I pressed him further, and he responded with the trade shows and industry associations.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. This effectively takes a substantial portion of the sales discovery and problem identification process out of the hands of sales – and squarely into the purview of B2B marketing. Not content marketing.

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B2B Trade Shows Survey Study 99

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

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Marketing Content Marketing Pinterest LinkedIn 48