Crisis Issue? Own It: Shark Week Case Study, Part 4
Shift Communications
JULY 28, 2017
While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. We’d counsel G.W.
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