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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States.

Agency 88
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Challenges and changes for PR in 2021

Stephen Waddington

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On emergencies and crisis planning: The Javits Center was a staging area for first responders after 9/11. It was meant to keep us connected.

Crisis 87
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. This will prevent bad links from passing PageRank.

Google 259
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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

The closure affected both the park and the surrounding communities during the height of the summer visitor season. That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Do you also manage social media for the park?

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. I am just finishing my term as president of my temple locally. The neuro divergent, people who have mental health and wellbeing needs, LGBTQIA plus community. I’m not a developer.

Ethics 52
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28 Observations from 28 Months as a Solo PR

ZudePR

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 4: Get Involved in Communities I’m a runner. Take notes (yes, write in your book). Do you have anything in common with me?