PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

Communications 156

Communications Public Affairs Insurance Insurance 156

Ethical Voices

JUNE 12, 2023

I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. What is the most difficult ethical challenge you ever confronted? The community also didn’t always know what was strategically sound or how to get media attention. That momentum was amazing.

Ethics 69

Ethics Storytelling Communications Training 69

Mindful Marketing

JANUARY 16, 2022

Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” Before considering the ethics of this query, it’s worth noting that Domino’s strategy does seem to be effective marketing. ” One might take that explanation at face value.

Local 80

Local Corporate Insurance Insurance 80

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. Personnel crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 52

Healthcare Content Marketing Industry Trends 52