Sword and the Script

JUNE 9, 2015

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. Yet the paper also surfaces the underlying driver of the shift to content marketing. The Secret to Scale is Employees. Drop “going viral” as a goal.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. When your target audience feels entertained and happy, they are more likely to share the content. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

JANUARY 12, 2018

Not only were the company and its employees passionate about this, but so were its dedicated customers and followers, leading to viral traction – and engagement – on social and traditional media. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Webinar:5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground The communications landscape has changed. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity Measurement SEO 136

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. Communicate With Internal Stakeholders. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s For this, I apologize.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60