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Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6

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PR Interviews: Michael White Lansons

Norton's Notes

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Without a doubt it’s online reputation.

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How to Get On in New Communications: Be Nice

ZudePR

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.