Communications Data-Driven PR Report Storytelling 
Shift Communications
JANUARY 23, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Onclusive
AUGUST 3, 2021
And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*
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Deirdre Breakenridge
NOVEMBER 16, 2016
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.
Onclusive
SEPTEMBER 20, 2017
MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.
Onclusive
MAY 10, 2017
My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. In the end, working in PR can be as challenging as it is rewarding.
Sword and the Script
DECEMBER 21, 2021
This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.
Onclusive
MARCH 17, 2021
In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?
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