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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret.

How To 194
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Public relations in 2018

Stephen Waddington

The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. Organisations need to communicate in the spaces where their publics do. Facebook has a strong and growing platform of services including Instagram and WhatsApp. It’s not all bad.

Publicity 164
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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? It comes down to every customer service interaction. Is it isolated in one community or one space or one network? 18: The future of storytelling in healthcare communications.