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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. Ripley wrote her insight in 2015.

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Our Team

Reputation Us

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences. Casey Boggs.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Elisa Smith, senior communications consultant. In-person, local networking groups are helpful too.

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Disruptive Technology Merits Disruptive PR

David PR Group

How much insurance should the drivers carry? Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. And then came the citations.

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5 Questions to Ask As You Plan Your Business Launch

Solo PR Pro

You can specialize in a single area, such as media relations, crisis communications or social media, or offer a broader range of services. Writing this in your plan will help you clarify and clearly communicate this to potential clients. Will your clients be local, national or international? Who will you serve?

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History and Stock Photos: 5 Creative Public Relations Ideas

Sword and the Script

A flash of blue in the rear view can easily lead to lost time, tickets, fines and higher insurance premiums – at a minimum. There are number of ways police departments could transform such an event into a community building program, by for example, giving officers a “good will” quota every month – and tracking results.