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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures.

Privacy 78
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Chatbots as a public relations tool: proceed with caution

Stephen Waddington

Also in crisis communication. Answers simple requests for transaction information such as environmental data, transport information, or personal records such as a bank balance. It raises a significant ethical dimension. I’ve identified five applications for chatbots in public relations: Broadcast.

Tools 79
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CIPR CPD completed – easy, fun, free

Stuart Bruce

The database also has third-party activities which is where my 20 points for Communicate’s Reputation in Oil, Gas and Mining conference came from. I didn’t do it this year, but I did last year when I added the two-day World Communication Forum in Davos where I was a speaker. 10 and 5 point activities. This got me 20 points.