B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Notably, the chain’s African-American fan base responded spontaneously, celebrating their affection for the brand. 5 – Prepare For Success While Your Brand Gets Ready for Disaster.

Twitter 105

Twitter Marketing Social Media Viral 105

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? You want them to spread the word, so you increase awareness about your brand and what you have to offer. This includes magazines, newspapers, TV channels, and their websites. Email address. Phone number. Outlet name.

Product Launch 93

Product Launch Social Media Newspapers Writing 93

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. You might associate press releases with statements from celebrities or perhaps the launch of a big-budget movie. That might be a new product launch or new research.

SEO 52

SEO Viral Advertising Advertising 52

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. Generating interest, authority, and brand recognition are all the byproducts of a great press release but not the goal.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR Fuel

JULY 26, 2020

Often, this is announcing a new product, service, or opportunity. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready.

SEO 52

SEO Writing Local Product Launch 52

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 106

Interviews Publicity Technology Social Media 106

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JUNE 11, 2016

The gatekeepers are no longer the editors and reporters of magazines and newspapers. The brand is the gatekeeper. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR Conversations

SEPTEMBER 22, 2015

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious.

Interviews 40

Interviews Enterprise Corporate Internal 40