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Clubhouse by the numbers (and the numbers might surprise you)

Communications Conversations

However, as I continue to think about Clubhouse from a brand perspective, and field questions from clients on the topic, I wanted to create an informed opinion not based on my personal preferences, but based on the data. right now, so if you’re targeting an international audience at all, they’re not there en masse just yet.

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Influencer relations – the do’s and the don’ts 

Prohibition

As with any media, building a relationship first and foremost is paramount to your brands success in being advocated by a influential blogger or Instagrammer. This makes me less likely to engage with them when they are promoting a brand that I could be interested in. The do’s. Don’t be too formal.

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Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The NMA warned that the impact of media plurality and the functioning of democracy “will be profound”.

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The New BuzzStream Is Here

Buzzstream

I’m very eager to get this rollout in the hands of my media relations team!” ” Ross Hudgens, founder and CEO of Siege Media. BuzzStream now has a brand new navigation layout that makes it much more convenient to orient yourself in the app and access all of its features.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) The secret behind those astonishing numbers?