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PR Golden Turkey Awards

Flack's Revenge

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. Facebook has the most users, and is becoming the go-to-place for news too.

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100
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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. They can build a better interface or “wrapper” and brand on processes and customer service.

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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to every customer service interaction.

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Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. billion monthly active users on Facebook , and 302 million active monthly users on Twitter , why would you want to be anywhere else?

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Public relations in 2018

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Wikipedia continues to grow as a global knowledge resource. Two billion monthly Facebook users generate a huge amount of data. It continues to struggle as ad revenue moves to Facebook and Google. It’s not all bad.

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