ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Keep an eye on all things relevant for your brand. This is not to say you should jump on every trend that goes viral.

Small Business 71

Small Business Advertising Advertising Social Media 71

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JANUARY 6, 2021

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Take L’Oréal, for example.

Communications 197

Communications Viral Fashion Public Affairs 197

wiredPRworks

NOVEMBER 10, 2016

Five years ago, I moderated a brands and bloggers panel. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D. What brand wouldn’t want someone to share their story? Question: What's the biggest misconception you've seen brands have about influencer marketing? But, it’s complicated.

Marketing 65

Marketing Conference Advertising Advertising 65

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Focus on building a community. Content marketing *is* PR.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Phone videos become viral, whether it’s legitimate or not. Next week we are going to have a whole brand new lineup.

Crisis 78

Crisis Local Facebook Social Media 78