Cision

DECEMBER 28, 2017

One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. August: Tell Your Brand’s Story. July: Leverage What You Learn. Or start a new podcast.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Product videos that stop you in your tracks as you scroll LinkedIn and Instagram.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Cision

JANUARY 26, 2016

All brands want media coverage. But if your pitch sounds exactly like every other brand’s, it will get ignored. Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves. Videos and images are also great. Create visual content.

Media 120

Media Pitching Trade Shows Infographics 120

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

PR 20/20

MARCH 7, 2017

For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Plus, 92% of consumers trust peer recommendations over standard brand content. Helps build brand trust. Continue on the video trend. But, what about kicking it up a notch with video? Provides social proof.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Beyond PR

DECEMBER 19, 2016

One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40