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How to Use Your Blog to Connect with Your Audience

ReimaginePR

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. Who does it help and how? Infographics. Who are you speaking to? Why are they listening to you?

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12 Months of Content Marketing For 2018

Cision

One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. August: Tell Your Brand’s Story. August: Tell Your Brand’s Story.

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What is Technology PR?

5W PR

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

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5 Unique Ways to Score Media Coverage

Cision

All brands want media coverage. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves. Create visual content.

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How To Use Social Media At An Event

Beyond PR

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Infographics or images with quotes relevant to the show.

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12 Months of Content Marketing

Beyond PR

One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.