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Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

According to Amazon’s Corporate Governance page , “In performing their job duties, Amazon.com employees should always act lawfully, ethically, and in the best interests of Amazon.com.” But, the question remains: Should employees be empowered to speak on behalf of a brand during a firestorm?

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Other challenges include ethics, power, propaganda and Western bias. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee.

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Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information. Handbook of constructionist research. Bridgen, L.

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Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information. Handbook of constructionist research. Bridgen, L.