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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” What are people saying about your brand when discussing CRM systems on social media? Use subheads and bullet points.

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Link Insertions: What Are They And How to Use Them for SEO

Buzzstream

If your site is brand new, making the case to link to you will be easier if you have high-quality content. For brand-new sites with no content, guest posting is a better way to get started with link building. Quality sites for link insertion are similar to guidelines for qualifying a site for guest posting.

SEO 62
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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site.

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Google’s Mobile Update and Online Visibility

The Proactive Report

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. The use of brand sites on mobile indicates that a business absolutely must have a good mobile site.

Mobile 100
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Google’s Mobile Update and Online Visibility

The Proactive Report

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. The use of brand sites on mobile indicates that a business absolutely must have a good mobile site.

Mobile 100
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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs.

Google 113
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How to Create a Media Kit

5W PR

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. In March 2020, digital newsroom designer pr.co

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