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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. PR pros often review and edit when appropriate.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. This work is critical to building a strong brand with a consistent message.

Training 370
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Five Ways to Optimize Your Social Networks for Crisis Communication

Cision

For any post that you put on Facebook, Twitter, Instagram, etc., you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. It may also be worthwhile to consider embedding key social posts into crisis-related content or even digital press releases.

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How to Prepare a PR Crisis Plan

Prohibition

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62
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The State of Social Media in 2017

Stuart Bruce

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. It says “More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach.”

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Future of PR: 2020 edition

Stephen Waddington

Thirty years after the invention of the web we’re only beginning to realise that it hasn’t brought about the communication utopia that was originally envisaged. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter.

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What to Do if Your Instagram Account is Hacked

Waxing UnLyrical

I was obsessively checking my email inbox, and saw one from Instagram saying my password had changed. 5), I received another email from Instagram saying to send a mugshot style photo with some numbers included on it and my username. Emma, you need to check out your Instagram. My area of interest is in crisis communication.