Dos & Don’ts For Winning PR Awards
ImPRessions - Crenshaw Communications
JUNE 6, 2017
For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. Many also look for over-the-top creativity or that unique “something.” Don’t limit yourself to the “obvious” category. ” Do prioritize.
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