ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Best practices that you should be considering if you’re thinking about starting a podcast for our company or organization in 2020. As I moderated, and listened, a number of common themes emerged.

Corporate 104

Corporate SMB Banking Employee 104

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Brands have long used explainer videos in product sales but they also have value for service businesses. Freshbooks does a nice job of storytelling in their explainer video. . Explainer videos.

Video 40

Video Strategy SMB Marketing 40

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Great content has the power to do that.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

B2B 85

B2B Content Marketing Trends Marketing 85