Remove Brand Remove Company Remove SMB Remove Storytelling
article thumbnail

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Trade allow more in-depth storytelling.

B2B 319
article thumbnail

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 196
article thumbnail

What I learned from 3 of the top corporate podcasters in Minneapolis

Communications Conversations

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Best practices that you should be considering if you’re thinking about starting a podcast for our company or organization in 2020. As I moderated, and listened, a number of common themes emerged.

Corporate 104
article thumbnail

5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Brands have long used explainer videos in product sales but they also have value for service businesses. Freshbooks does a nice job of storytelling in their explainer video. . Explainer videos.

Video 40
article thumbnail

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

B2B companies always have to think a step ahead. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Great content has the power to do that.

B2B 145
article thumbnail

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

B2B companies always have to think a step ahead. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

B2B 85