PR Job Coach

JANUARY 28, 2013

Writing and committing to memory a thirty second elevator speech is one of life’s most difficult tasks even if you are a communications professional. Grab your favorite beverage , writing instrument of choice, your favorite easy chair and a relaxed mindset. Here is an example of a powerful elevator speech from a former student. “I

Chemicals 271

Chemicals Construction Fashion Writing 271

Shift Communications

NOVEMBER 11, 2014

You simply write around it. The chemicals that give coffee its wonderful flavor degrade within a week, and become undrinkable inside of a month. It’s especially useful for challenger brands who want to challenge the status quo without giving any more overt attention to their dominant competitor.

Blogging 128

Blogging Chemicals Content Marketing Writing 128

PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Furthermore, is it okay for the brands to share the published alcohol studies on their Facebook and Twitter accounts?

Chemicals 50

Chemicals Pitching Study Journalism 50

Mindful Marketing

DECEMBER 28, 2019

It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Unfortunately, Burberry isn’t the only brand known for trashing its own inventory. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. The Business of Storytelling. RELATED : Is Media Bad or Good?

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Mindful Marketing

FEBRUARY 12, 2022

Ephrat Livni, writing for Pocket , further unpacks the essence of wit : “The wittiest among us are simply people who make unusual connections between words and ideas. ” A good example of Gen Z’s affinity for absurdity is the off-beat soap brand Dr. Squatch.

Advertising 81

Advertising Advertising Chemicals Energy 81

Sword and the Script

OCTOBER 21, 2014

No surprises here every brand has a Facebook page and is on “the Twitter.” The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production.

Social Media 117

Social Media Study Blogging Company 117