Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. The Business of Storytelling. RELATED : Is Media Bad or Good?

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 118

Social Media Study Blogging Company 118