Mindful Marketing

FEBRUARY 12, 2022

Ephrat Livni, writing for Pocket , further unpacks the essence of wit : “The wittiest among us are simply people who make unusual connections between words and ideas. These men risked their reputations and their lives to stand against colonialism and create one of the most impactful documents the world has known.

Advertising 81

Advertising Advertising Chemicals Energy 81

PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Furthermore, is it okay for the brands to share the published alcohol studies on their Facebook and Twitter accounts?

Chemicals 50

Chemicals Pitching Study Journalism 50

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49