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Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Prepare a briefing book with the facts, supporting evidence and FAQs.

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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

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The Importance of Empathy in Media Relations

PRSay

But I don’t mean the empathy they teach in the marketing books. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

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The Three Biggest Media Mistakes Top Executives Make

Cision

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

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The 3 Biggest Media Mistakes Top Executives Make

Cision

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

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Coronavirus and Communications: We’re Here to Help

Barokas

It’s also caused many companies to refocus their PR, marketing and communications plans. And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Stay well, stay safe, stay sane, stay home.

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What to Pitch the Media in Spring

PR for Anyone

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search.

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