Books Financial Radio Television 
Critical Mention
AUGUST 29, 2019
NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.
PR for Anyone
MARCH 21, 2020
From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) I’ll still do television segments (as long as the stations take outside guests). Most radio stations are equipped for call-in guests so start looking at radio as a means of gaining media exposure.
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Cision
JULY 26, 2017
Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Books and literature.
Stephen Waddington
DECEMBER 5, 2018
News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.
Mark My Words
MARCH 9, 2021
The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers. She wrote the rule book of the modern royal.
Sword and the Script
FEBRUARY 20, 2018
As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing. Today he’s on his own.
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.
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