Stephen Waddington

JANUARY 12, 2019

I’m en route to York on LNER for lunch with my daughters today. Sarah’s book How to get a job in PR is also worth looking out. Headlines from the Reuters Institute future of news report If you work in or around the media you must read the Reuters future of news report, or at least read the summary on my blog. It’s not my gig.

Case Study 62

Case Study B2B Healthcare Energy 62

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Up to you.

Small Business 51

Small Business Tourism Measurement Social Media 51

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48