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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. It’s thinking about it and trying to put events in full context — and that all takes time.”.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

Thousands of these documents are published every day on newswires and websites. We’d compile clipping books for clients at the end of each month. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. This relates the previous point about earned media.

Industry 153
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Media relations is thriving

Stephen Waddington

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

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#SelfPub – Part 3: The RESET Style Guide

ZudePR

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). The book itself is still referred to as Catch-22. Avoid these words. Not actress.

Writing 95
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How to Generate Leads From Social Conversations

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. One of the two companies mentioned, though, was listening: Avaya.

How To 198
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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. You're done! It's ready for primetime! and 4) Can visitors SEE what they'll get for entering their email address?