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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. They are taking the time to read and understand. It’s in a cafe in Berlin. Not anymore.

Marketing 239
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In my company I started to hire more and more graphic designers, web developers, social media experts. I am sure that in 2-3 years almost all account managers will be replaced by social media representatives. In the past, crisis management was very easy. Local habits are what cannot be seen at first glance.

Meeting 98
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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re an SME struggling with web marketing. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Not just websites either; wider web marketing as well. Whitespark Local Pulse. You Should Read This If.

Digg 104
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28 Observations from 28 Months as a Solo PR

ZudePR

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 9: Read Books. Take notes (yes, write in your book). Read what the book’s about before you read it. For the last year I’ve been injured. Or so the thought process goes.

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PR: Less Elitist Than Ever

Maxim Behar

He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64