Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] The original creator of the message has no control over how a message passes through a network or how it is modified en route. Its response has been a formal rebuttal.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. million views for the “Shake It Off” video. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

Employee 40

Employee Internal International Corporate 40