Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. Like what you’ve read? The post How Important is Fake News?

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Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand.

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Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

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Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. Whether it’s between people or principles, the higher the parties involved, the greater the conflict, and the more interesting it is to media. Conflict almost always makes news.

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ImPRessions - Crenshaw Communications

MARCH 7, 2017

Once a brand has done some research through surveys, existing analytics and other tools, it’s helpful to develop an audience profile that includes all the data points your target has in common. For media relations, surprising findings make the most compelling stories. Find the right story type.

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Communications Conversations

NOVEMBER 14, 2018

Q: Many would say media relations is dying. What would you say about media relations’ role in the mix at Blue Cross? A: I certainly don’t think media relations is dying, but the shift/fragmentation of how we receive information and who we are influenced by underscores the importance of developing a sound strategy.

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David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? During our conversation, I countered that while I, too, am a PR traditionalist, I’m not so sure that Lyft and Uber did anything incorrectly — despite not following the PR 101 text book. Should ridesharing services be regulated like taxis?

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Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

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Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. Move beyond the normal regimentation of tasks between departments, and create an integrated approach to your media, content, and editorial outreach. Like what you’ve read?

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Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read? Like what you’ve read?

Healthcare 40

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Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. Move beyond the normal regimentation of tasks between departments, and create an integrated approach to your media, content, and editorial outreach. Like what you’ve read? Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40