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Media Training is Vital to Your Brand’s Success

5W PR

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Use media to land more media.

Tools 130
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150
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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

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Advertising vs Publicity

PR for Anyone

. #3 – publicity is what we call “earned media.” When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. This is the power of media. You are seen as “famous” in your industry.

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Back to School Media Pitches

PR for Anyone

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Transcript. It is the end of August. and you have all ages here.

Pitching 130
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30 podcasts PR pros should listen to

Remote PR Jobs

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100