ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. That way Google won’t downgrade your site if they see a ‘not found’ error.”. Start by defining your knowledge base at a high level.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Contently - Strategy

NOVEMBER 27, 2018

Enter: Google. If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 112

Strategy How To Content Marketing Analysis 112