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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

SEO 178
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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. Start by defining your knowledge base at a high level. Some of them are pretty good. and some of them are just downright awful.

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here. Optimizing to serve niche markets is necessary for long-term engagement and new lead generation. Incentivized engagement.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 108