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Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of ‘Squid Game’?

PR in High Definition

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.

Film 62
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Recoloring History

Mindful Marketing

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74
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Your Story Needs White Space

ReimaginePR

The same principle applies in film. I’d be assigned a script and my job was to read it and assess whether or not it was worthy of putting the money into developing it into a television series or movie. Only then can they actually put themselves in your home and imagine the possibilities.

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The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

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Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

NEWSnet is an American news-oriented free-to-air television network and newscast production company. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. I’m a fitness instructor, recently engaged, captain of a bowling team, run a food blog and absolutely love the theater.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Naturally, this includes cable and satellite as well as traditional analog signal broadcasts where television is concerned. The internet is the most obvious form of digital media.

Ethics 52