Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of ‘Squid Game’?
PR in High Definition
NOVEMBER 29, 2021
These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.
Let's personalize your content