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Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth.

Analytics 100
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Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming.

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2015 State of the News Media Report

The Proactive Report

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio.

Report 100
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Print news media is dying

Stephen Waddington

But what of its future asks Jessica Pardoe in this guest blog. We consume news through TV, mobile apps, PC and social media. It’s a challenge for those in the journalism industry and the public relations industry alike. This guest post is by Jessica Pardoe, digital PR & outreach executive at Tecmark.

Print 60
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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

Among them are seven myths or misconceptions we have heard from a few supplier and technology company executives: 1) We don’t need PR, our technology will sell itself. The adage of “if you build it, they will come” does not apply in the new mobility space. 7) One PR firm or integrated marketing agency is as good as another.