The Most Underrated Skill in Content Marketing? Fact-Checking
Contently - Strategy
NOVEMBER 3, 2021
Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.
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