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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

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How PR Can Establish Your Brand

Mora Communications

According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. By being featured on TV or in print you and your company attain the legitimacy and validation that comes from being featured as a news story.

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12 ways to produce a killer press release

Presspage

Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. I invite you to listen to our full discussion here , or on iTunes or Stitcher. References. Retrieved 2009-11-07.

Education 270
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. I invite you to listen to our full discussion here , or on iTunes or Stitcher. References. Retrieved 2009-11-07.

Education 100
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The Media Kit: What To Include

Doctor Spin

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Doctor Spin | The PR Blog. In Wikipedia. In Wikipedia. The media kit is a basic PR tool. 1 Silfwer, J.

Media 52