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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Part of a sales enablement team.

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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Snippets use schema.org structured markup to display content effectively and match user’s specific search query. ScreramingFrog. ExpressionEngine.

SEO 229
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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. What is Intelligent Content?

Writing 72
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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. >> Download the Marketing Performance Pack for a template scorecard spreadsheet. For example: Content marketing editorial calendar.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Tumblr for Marketing. What are your goals?

Marketing 120
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 168