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How To Transform Your Manufacturing Website from a Digital Product Brochure to a Growth Engine Machine

PR 20/20

While many companies in the manufacturing industry, in particular, have fallen victim to the “if it isn’t broke, don’t fix it” mantra, there are several ways they can optimize their websites to boost traffic, gain leads, and grow revenue. First, there are several tools you can use to grade your website’s SEO performance.

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5 Ways Associations Can Save Time on Marketing and Sales Efforts

PR 20/20

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

So, how can teams pinpoint what went wrong and redirect marketing energy? The assessment should consider perspectives from multiple stakeholders, including marketing and sales leaders, as well as key executives. The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

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The Campaign Flowchart: How to Create a Granular Marketing Dashboard

PR 20/20

However, a startling 74% of marketers say they can't properly measure how their efforts impact business using data. Pre-Step: Know Your Tracking and Reporting Tools. How to integrate them to track your campaigns accurately. How to integrate them to track your campaigns accurately. Magnificent.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Better work, happier clients, and more time left to sell to other clients.

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