Future of PR: 2020 edition
Stephen Waddington
DECEMBER 30, 2019
The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Demonstrating value and the talent paradox 2. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. PR is a social science.
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