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Future of PR: 2020 edition

Stephen Waddington

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Demonstrating value and the talent paradox 2. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. PR is a social science.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Meanwhile here’s a wrap-up of the conversations from February. A fast paced event with four inspiring speakers and a lively audience. The inaugural lockdown conference was educational and a hell of a lot of fun. Here’s what’s next.

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000.

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Public relations in 2019

Stephen Waddington

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Purpose is something you’ll be hearing a lot more of in 2019. In his organisation’s anniversary letter to business leaders he called companies to account on their societal impact.

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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan Hill hit reply when he received my letter a couple of weeks ago. Google+ will close to consumers on 2 April.

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