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How to Make your Messaging Stick

Onclusive

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. Read the full case study. Read the full case study. Read the full case study. Know how well your messaging works.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. The piece goes on to interview a psychologist who “studies attention in drivers and witnesses to crime.” What does the study say? That goldfish statistic just won’t die.

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Women in Tech: Closing the Gap, One Byte at a Time

Stern + Associates

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

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The Anatomy of Attention

Doctor Spin

A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. 2 Firth, J., 3 Abundance of information narrows our collective attention span.

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